Honda's Full SUV Lineup, Including Electric Prologue, Earns Top Spot in J.D. Power Loyalty Study

Honda's SUV lineup has secured the top spot for brand loyalty among mainstream SUV owners, according to J.D. Power's 2024 Automotive Brand Loyalty Study. The recognition, announced on September 25, encompasses Honda's entire SUV range, including the HR-V, CR-V, Passport, Pilot, and the all-electric Prologue.

Study Highlights Honda's Strong Customer Retention

The J.D. Power study, now in its sixth year, evaluates vehicle owner loyalty by analyzing whether customers choose the same brand when trading in or purchasing their next vehicle. Honda's achievement in the mainstream SUV category reflects the combined appeal of its diverse SUV offerings.

Jessika Laudermilk, Assistant Vice President of Honda Auto Sales, emphasized the significance of this recognition: "Owner loyalty is the most cherished measure of success in the auto industry which makes the J.D. Power Brand Loyalty award a special honor for Honda and our dealers nationwide."

Laudermilk attributed this success to the efforts of Honda associates who create and build SUVs in America, as well as Honda dealers who provide exceptional value, sales, and service.

Honda's SUV Lineup Contributes to Brand Loyalty

Honda's SUV range, consisting of the HR-V, CR-V, Passport, Pilot, and the upcoming all-electric Prologue, has played a crucial role in securing this top position. Each model offers unique features and capabilities that cater to different customer needs, contributing to the overall brand loyalty recognized by J.D. Power.

The study's results underscore the importance of customer retention in the automotive industry. By consistently meeting or exceeding customer expectations across its SUV lineup, Honda has demonstrated its ability to maintain a loyal customer base in a highly competitive market.

J.D. Power, known for its expertise in automotive data and analytics, conducts this annual study to provide valuable insights into consumer behaviour and brand performance. The organization leverages extensive proprietary datasets, advanced analytics, and artificial intelligence tools to help clients optimize their business performance.

For more information about Honda's award-winning SUV lineup or to schedule a test drive, visit our dealership today. Our team is ready to help you find the perfect Honda SUV to meet your needs.